This is a real holiday! IFO has never had tequila, but this is tempting.
So, yes, if you feel like celebrating National Margarita Day, or just Washington’s Birthday, which we lost to PC several years ago, but it still GW’s birthday today, so party on!
However, this is a serious blog, with serious financial information. The company reminding us of this holiday is named Pura Vida Spirits Company.
It is pure Texas – with operations based in Mexico and Texas. One of the founders is a former ZZ Top player! The newsletter linked above is named “Andale” Spanish for “get moving!” Pronounced: AHN dahlay.
My classmates in Las Cruces New Mexico, just 40 miles north of El Paso, Texas, used to yell, “Andale” when our lookouts saw the school principal and fourth grade teacher coming down the hall back to our classroom. Oh, that brings back memories.
But back to the present. Keep an eye on Pura Vida, the founders have big plans. They are expanding beyond their basic tequila to other distilled drinks. But before we go there, let’s applaud their website’s copywriters. For example, their aged tequila, Añejo,…
This extra aging process allows our Añejo to darken and mature resulting in a tequila that is extremely smooth, complex, and delightful.
A lot like you.
Are you sold? But wait, there’s more. According to the Houston Business Journal, in an exclusive, subscribers-only story:
A Houston-based tequila company is expanding to a full liquor line in the next three years. It will eventually carry a Mexican whiskey, Dutch gin and Cuban rum.
The managing director and founder is Stewart Skloss, a man of many, many companies. No, company is NOT public, yet. And given how many private companies he is involved in, it may never be, but keep an eye on him and la Pura Vida.
IFO can see one of the big beverage brands scarfing them up as soon as the full line of liquor is online.