Here’s a P&G Web page with some mighty impressive numbers. If you are too busy to click on the link, check these out:
This is the kind of company that dividend investors love!
Better yet, they make TIDE products. Only a woman would know the importance of that fact. IFO uses TIDE. Once, a few years ago, she noticed that the box of TIDE laundry detergent she had purchased smelled awful! Heavily perfumed! Almost made her gag!
As is her wont, she called the company and complained – politely, of course. A few days later she got a TIDE coupon in the mail. That was fine, but the really fine thing was that a few MONTHS later, she noted that TIDE had gone back to its original fragrance.
Now THAT’S called listening to consumers.