Want to be impressed? Look at Procter and Gamble

Here’s a P&G Web page with some mighty impressive numbers. If you are too busy to click on the link, check these out:

Business YearsProducts WorldwideConsecutive Dividend IncreaseBrandSales

This is the kind of company that dividend investors love!

Better yet, they make TIDE products. Only a woman would know the importance of that fact. IFO uses TIDE. Once, a few years ago, she noticed that the box of TIDE laundry detergent she had purchased smelled awful! Heavily perfumed! Almost made her gag!

As is her wont, she called the company and complained – politely, of course. A few days later she got a TIDE coupon in the mail. That was fine, but the really fine thing was that a few MONTHS later, she noted that TIDE had gone back to its original fragrance.

Now THAT’S called listening to consumers.


About InvestingforOne

I've been investing in various assets by myself using a discount broker for many years. Over that time, I've developed some theories that others might find useful. Plus, there is more to investing than money. Time, talent, work, friends, family all go into developing a good and satisfactory strategy.
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