Maybe Rush’s timid advertisers should rethink their moves

Remember the old Westerns? Farmers, or townspeople, or other victims of big cattle-rustling bullies beg the timid storekeeper to join their resistance to the bullies. He demurs. He doesn’t want to annoy anybody. He’s a merchant, not a fighter.

Then the hero appears, ready to fight the leader of the gang mano a mano. They have a duel in the street in the middle of town. The hero guns down the bully. Somebody else gets the girl, and the lonely hero rides out of town.

There are strict rules of morality and behavior in evidence in this scenario. We may discuss this in a later post. Americans felt proud of the hero, each imagining that he would do that if he had lived in that town then. Then, nasty moviemakers began to make fun of the Western, taking away our pride and good feelings.

The new Western heroes are the right-wing talk show hosts. Rush Limbaugh is the King, but there are many other good ones on the air. They stand up to the Left wingnuts, who just hate them and will do anything they can think of to bring them down.

That includes attempting to convince sponsors to drop their advertising. But show sponsors should be careful. Remember what happened to the sponsor who dropped Rush a few years ago? Yep, we can’t remember the name either. Some kind of drink.

Now look at this! Investors flee Carbonite after Limbaugh announcement. Author Jeff Poor noted: “Since the market opened on Monday through its close today, Carbonite stock (NASDAQ:CARB) has plummeted nearly 12 percent, outpacing the drop of the NASDAQ index in that same time period by nine-and-a-half points.

And here’s the chart that shows the damage, which occurred after they announced they were dropping their ads:


About InvestingforOne

I've been investing in various assets by myself using a discount broker for many years. Over that time, I've developed some theories that others might find useful. Plus, there is more to investing than money. Time, talent, work, friends, family all go into developing a good and satisfactory strategy.
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3 Responses to Maybe Rush’s timid advertisers should rethink their moves

  1. RD Pierini says:

    I am sure that this is the just the start. Pro Flowers and Shari’s Berrires will feel the pinch the next time a holiday rolls around. I cancelled our company’s subscriptions to G0-To-My-PC and Go-To-Meeting and Legal Zoom. I doubt that I am the only one.

    • True, RD, but I also think the pushback will begin, if it hasn’t already. There are many more Rush supporters than haters willing to track and then call, write or email his sponsors. There may be plenty of haters, but do they have the intensity, knowledge and desire to do all that?

      Also, I listened to part of his show yesterday and he explained how the radio business works. In my own words, there are two types of sponsors – the ones that contract directly with Rush’s company, and all the rest, who contract with and pay local stations. Rush doesn’t get any of that money. He only gets what his company gets.

  2. Trish Daly says:

    Anyone with an ounce of brains know that Sandra Fluke was Commissioned by Obama to spread BS Propaganda!!! REALLY! $3,000. for Birth Control while she’s in Law School! What’s she doing, eating a packet a day like candy!!! Why isn’t she more concerned about hitting the Books instead of the Sheets? Regardless, She’s received her 30 pieces of silver and no doubt her Tuition has been “Paid In Full” by the Democrats! You Spineless Sponsors apparently feel that the Twisted, Perverted Filth that rolls off the dirty tongue of Bill Maher, who is constantly calling Women the B word, C word, T word, W word, and his favorite, going after Babies with Chronic Disorders calling them “RETARDS”, is more appropriate! Well, I’m dropping all of you Jellyfish, and I hope millions of others, who are Sick and Tired of this Double-Standard Crap, Follow!!!

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