Remember the old Westerns? Farmers, or townspeople, or other victims of big cattle-rustling bullies beg the timid storekeeper to join their resistance to the bullies. He demurs. He doesn’t want to annoy anybody. He’s a merchant, not a fighter.
Then the hero appears, ready to fight the leader of the gang mano a mano. They have a duel in the street in the middle of town. The hero guns down the bully. Somebody else gets the girl, and the lonely hero rides out of town.
There are strict rules of morality and behavior in evidence in this scenario. We may discuss this in a later post. Americans felt proud of the hero, each imagining that he would do that if he had lived in that town then. Then, nasty moviemakers began to make fun of the Western, taking away our pride and good feelings.
The new Western heroes are the right-wing talk show hosts. Rush Limbaugh is the King, but there are many other good ones on the air. They stand up to the Left wingnuts, who just hate them and will do anything they can think of to bring them down.
That includes attempting to convince sponsors to drop their advertising. But show sponsors should be careful. Remember what happened to the sponsor who dropped Rush a few years ago? Yep, we can’t remember the name either. Some kind of drink.
Now look at this! Investors flee Carbonite after Limbaugh announcement. Author Jeff Poor noted: “Since the market opened on Monday through its close today, Carbonite stock (NASDAQ:CARB) has plummeted nearly 12 percent, outpacing the drop of the NASDAQ index in that same time period by nine-and-a-half points.
And here’s the chart that shows the damage, which occurred after they announced they were dropping their ads: