The politicians are at it again. And do they listen to us? Nooooo. They’re way too smart to listen to advice from someone who has, let us say, dabbled in political matters more than once.
What caught our ears this week, was a report of Rick Santorum attack ads. We don’t mind attacks, but these went off the track. They said, “Santorum’s not a Conservative,” which actually comes out sounding and looking like:
“Santorum ….. Conservative.”
Now, Ron Paul and his crew aren’t dumb. They said “Santorum’s a Fake!” When the reporter asked Rep. Paul what he meant by that, he effectively labelled Santorum a Fake twice by asking Paul to explain that statement.
When anyone says what he/she is NOT, the person is repeating the enemy’s argument, which remains in people’s minds, rather than the rebuttal.
The best mnemonic for this advice is one we have mentioned before. You see, we didn’t come up with this wisdom ourselves, but we saw it for what it was instantly. The person who said it used as an example, Nixon saying “I am not a crook.” *sigh*
We were discussing this matter with a dear political friend of ours recently and we both admitted that we had had a hard time scrubbing our political diatribes of all negatives. It’s harder than you’d think. Consider this when writing letters to the editor. Uh, you DO write letters to your editor, do you not?
Anyway, just be sure to say what your position IS, who your candidate IS, why the measure SHOULD BE DEFEATED, why it is good for the reader to defeat the measure, etc.