Last year, the word IFO used and noticed the most was “struggling.” The market struggled with huge leaps and plunges; homeowners, especially those with underwater mortgages, struggled to stay in their homes; the economy struggled with unemployment in double digits most of the year; real estate brokers and mill workers struggled to stay afloat in the stormy economy, which had been expected to improve in 2011.
We think we know what the word for 2012 will be. “Unravel.” First, the EU will unravel. Then, various merger agreements will unravel. Campaign plans and campaigners will [continue to] do the same. By the end of the year, we’ll have a huge pile of string and yarn somewhere with everyone’s collapsed plans piled up in a heap. Should be quite a sight. Wonder where it will be… front lawn of White House?
Let’s just pray that the markets don’t unravel!
Now, there’s a possibility we’ll see some melting, too, as in ‘meltdown,’ but generally we expect unravel to take the prize by the end of the year. This year, Google returned 61 million results for the word “struggle,” and only 4 million for “unravel.” We shall see.