Ignoring market, turning to food

The market has been so depressing lately that we just want to stick our head in the sand.

But! Instead of that, we’re going to stick it into a big tub of Greek yogurt! This is turning out to be our latest obsession. All other yogurt pales in comparison.

Our first, and so far, favorite brand is ZOI, which the container explains is Greek for life! It has no gelatin or other added thickeners – it is just strained so it thickens, but does have milk and cream, plus the natural honey powder that gives its flavor.

It has all the great live active cultures we’ve come to count on. We accidentally got honey-flavored the first time and found it delicious on cereal and/or with chopped fresh fruits. “Zoi is manufactured and distributed by Auburn Dairy Products,” says the awesome website: www.zoiyogurt.com.

The company is based in Auburn, Wash. Products are distributed only in the Western part of the U.S. – luckily for us.

Fage Greek Yogurt (Sorry, we couldn't find a ZOI image)

We couldn’t find ZOI the next time we went to the store, so defaulted to FAGE brand. Pronounced, the container tells us, Fa-yeh! This time we made sure to get plain. It is a bit thicker and less smooth, but is still free of additives. Tastes great with honey.

The company was founded in 1926, but didn’t really expand until many decades later. It is now an international brand. They have an even more awesome website: http://www.fageusa.com Here’s a graf from their Fage Story:

After only four years of sales in the U.S., and with sales of over 2,000 tons of imported yogurt in 2004, we saw an opportunity. So, in February 2005, the decision was made to build a state-of-the-art production facility for FAGE Total in Johnstown, New York, and to manufacture our products in the United States.

It’s a good thing the company expanded into the U.S. before the present crisis hit their country. Thanks to our free trade policies, the U.S. has taken another great leap forward in the culinary arts. And there is now a homegrown U.S. Greek yogurt factory.

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About InvestingforOne

I've been investing in various assets by myself using a discount broker for many years. Over that time, I've developed some theories that others might find useful. Plus, there is more to investing than money. Time, talent, work, friends, family all go into developing a good and satisfactory strategy.
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